Through this first-of-its-kind festival, we invited the public to explore the world of Leica, a camera brand with its own cult-like following. Our invitation boasted, “Regardless of whether you are a hobbyist, an amateur or a professional, there is sure to be something to spark your inspiration!” Here visitors could look forward to a multitude of treats such as rides, fragrance-sampling, refreshment corners, among many others. Products at the Leica Playground weren’t just for display, as participants learned to shoot portraits and macro photography through various workshops conducted by Leica ambassadors. And what was best about the festival was that admission to the ‘playground’ was free.
For its second edition in 2019, Leica Playground featured an exhibition of the work of magnum photographer Thomas Hoepker, a live photoshoot of NYLON Cover Girl, Augmented Reality games, art installations, music performances, and panel workshops.