Camera Launch With World-renowned Photographer

Leica Sl2 Launch X Steve Mccurry

Legendary photographer and photojournalist Steve McCurry was invited to Singapore for the launch of Leica’s new SL2 camera. Hustle & Bustle conceptualised the launch party event at 28 Wilkie with creative hands-on elements: an immersive jungle experience room for shooting live, flower-adorned models, a photography darkroom, interactive neon signage, and a colour-changing photobooth styled after the Leica Magazine. We also arranged a VIP session wherein Leica’s top clientele was able to meet Steve McCurry face to face for intimate discussions on his work, his upcoming exhibition, his experience with the SL2 as one of its first testers, and for exclusive book-signing.

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